The latest thoughts from the Contagion mind-vault

15 April 2024

The changing New Zealand TV landscape and implications for audiences & advertisers

The downsizing of NZ's largest local TV broadcasters has been well publicised. This is the devastating result of two key factors...

8 March 2024

The Brand Key – Unlocking the power of your brand together

Great brands are not built solely by marketing, but by the whole organisation coming together. The Brand Key helps unlock this, and serves as a cultural bonding exercise within a company.

22 February 2024

How to get your organisation to champion your brand

Successful companies possess a profound belief in themselves, and engaging employees in this belief is paramount to internal brand alignment and future success.

14 February 2024

The key to unlocking a compelling brand story

Exceptional brands tell compelling stories that resonate with customers, driving revenue and fostering unwavering loyalty, and the cornerstone of a captivating brand narrative, lies in asking the right questions.The cornerstone of a captivating brand narrative lies in asking the right questions, but you may find it's not that easy.

23 November 2023

Navigating the challenges of Rising Production Costs: A Guide for Marketers

In a recent client meeting, the reality of soaring production costs was underscored by a marketing manager's candid remark: "Production is so damn expensive now." This sentiment resonates widely among marketing professionals, but there is hope.

18 October 2023

Revolutionising Marketing: How AI is Transforming the Industry

The marketing landscape has undergone a seismic shift in recent years, and one of the most profound catalysts for change has been the integration of AI.

29 May 2023

Recession-proof SME Digital Marketing Toolkit

Whether you are starting a business now or weathering the current recessionary storm, a slowdown can feel scary; but being on the front foot with your marketing can make sure the revenue keeps coming in. I started my business in 2010, when the great recession of 2008 was still very much with us. Was it […]

17 May 2023

Contagion launches new campaign for the Neurological Foundation

AUCKLAND, Today: Integrated media & creative agency Contagion has launched a new campaign – Inchstones – for the Neurological Foundation. The startling fact is that one in three of us will suffer the debilitating affects of a neurological condition; this means it could be someone we love or even ourselves. The work aims to let […]

17 May 2023

Gregg’s & Contagion pay homage to the sauce lover in all of us

AUCKLAND, Tuesday: Gregg’s Sauce has launched a new brand campaign for their tomato sauce with integrated media and creative from Ponsonby indie Contagion. Contagion ECD Oliver Maisey said: “In a time when many of us are feeling a bit of a squeeze, Contagion has put together a fun video showcasing how irresistibly delicious Gregg’s […]

27 January 2023

Trends shaping the consumer mindset in 2023

Time online has hit a ceiling and internet behaviours are shifting Most adults spend almost half of their time awake online, through mobile, PC, laptop or tablets. People spent more time online during the 2020 & 2021 Covid lockdown years, however the daily average is now almost back to pre-pandemic figures – a sign that […]

1 2 3 Next »