Too late, your kids’ presents have already been unwrapped

Remember when you were little and you used to look forward to the Toy ads? They came on in late September and mesmerized us until Christmas and then they were gone again for another year. I loved Scalextric, Tonka Toys and absolutely coveted my Six Million Dollar Man action figure. Oh how things have changed… … 

 

Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?

(Image credit: https://www.youtube.com/watch?v=Sh11i976xCw) This is a burning question that has come up for a lot clients lately. It is also a great way of brainstorming a new product or strategy. What would these titans do? How would they approach things differently? We hold up as a messianic reverence for these companies born out of their ability …