Six New Year’s resolutions marketers should make in 2017

Having a Christmas break is great; it gives you perspective and clarity. Like many people, I spent time with my kids enjoying how they see the world and sharing a rather splendid campervan with them (note to self: this is a once-a-year activity with toddlers). Getting out beyond the corporate bubble and workaday banter really gives … 

 

Too late, your kids’ presents have already been unwrapped

Remember when you were little and you used to look forward to the Toy ads? They came on in late September and mesmerized us until Christmas and then they were gone again for another year. I loved Scalextric, Tonka Toys and absolutely coveted my Six Million Dollar Man action figure. Oh how things have changed… … 

 

Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?

(Image credit: https://www.youtube.com/watch?v=Sh11i976xCw) This is a burning question that has come up for a lot clients lately. It is also a great way of brainstorming a new product or strategy. What would these titans do? How would they approach things differently? We hold up as a messianic reverence for these companies born out of their ability …