Strategy’s first job is to listen, from here we can really start to get an idea of what the business opportunity is and what success looks like. We know above all else the opportunity with consumers will be an emotional one, and this is where the true insights that will drive profitability and loyalty reside. What is the opportunity you want to maximise?
Any great strategy is collaborative. It demands energetic optimism, intellectual rigour and a huge level of emotional intimacy. With all of our clients we find the answer together, looking honestly at all levels of the playing field. In the space between the business’ ambition, what the consumer will buy, and the competitor landscape lies huge success. Our job is to find it through a fun, involving and detailed process.
We use a number of processes, communication tools, workshops, strategies and qualitative research groups – most of all we have a constant hunger for knowledge. The most important factor in all of this is having a deep understanding of our clients’ needs and their business. Together everything is achievable.
When hiring creative people, there are certain qualities we like them to have. They have to be whip-smart. Uber talented. Nice to have around. A reasonable standard of personal hygiene is always good, too.
Apart from that, we’re quite big on diversity.
So as well as having people across all disciplines – copywriting, art direction and design, production, etc - we’ve built a department of people from all sorts of backgrounds and walks of life. With a variety of sensibilities, tastes and influences.
Some excel at humour. Others are more empathetic. We can communicate in the rarefied manner of a blue-blooded Oxford Professor, speak bro or do anything in-between.
Why? Because we don’t want to fall into the trap of having an agency style.
After all, the voice we need to speak in is not ours. It’s yours.
An idea is only great if it’s seen. The best stories are told to the right people, at the right time and in the right place. Our media team are experts at making this happen.
Contagion Media invest millions of dollars every year both in New Zealand and across the globe on behalf our clients. To deliver the best results we’ve invested in the best people, targeting tools and optimisation technologies to ensure that every dollar drives business results for our clients.
Simply put, there are three key pillars that underpin the Contagion Media offering
In the last five years the power has shifted in favour of consumers over brands. We love this. We love this because it means we build relationships to influence, engage and motivate people to talk, share and ultimately buy. We thrive and specialise in creating amazing stories that bring to life our brand’s key messages in an engaging, interesting way that enhances the environment it is in.
In coming up with fresh ideas, our social team is very much a part of every brief, planning session, and works hand in hand in execution to make ideas that are worth talking about. For planning and insight, we use social listening to become the eyes and ears for your brand, spotting every little opportunity that may become a game-changing business insight.
Obviously, we’re pretty big fans of technology. But not for its own sake. We never forget that the customer, consumer, critic or user is a person, and both the technology and the way we use it has to strike a chord with them. By understanding them, their habits, emotions, what drives them, their hopes and fears, what they love, or hate, the technology and channels become the means, not the end.
Our tech team brings a deep understanding of best digital practice to the table, and a big part of our job is to ensure the ideas are practical in terms of delivery. To that end, we work closely with our planning, creative, media and design teams - to find a balance between the brilliance of creative and design with the practicality of technology.
We have the digital production capabilities to produce everything from campaign-based Facebook apps, to banner ads, websites, ecommerce sites, intranets and mobile applications. Internally we can handle the entire digital process from digital strategy, functional design, digital programming, testing, launch and maintenance for digital installations.