Services

Brand Strategy

IN WHICH SHORT TERM ARE YOU GOING TO START PLANNING FOR THE LONG TERM?

Brand Strategy

Strategy’s first job is to listen, from here we can really start to get an idea of what the business opportunity is and what success looks like. We know above all else the opportunity with consumers will be an emotional one, and this is where the true insights that will drive profitability and loyalty reside. What is the opportunity you want to maximise?

Any great strategy is collaborative. It demands energetic optimism, intellectual rigour and a huge level of emotional intimacy. With all of our clients we find the answer together, looking honestly at all levels of the playing field. In the space between the business’ ambition, what the consumer will buy, and the competitor landscape lies huge success. Our job is to find it through a fun, involving and detailed process.

What are you selling and what are people buying? It’s the same, right? This is what we seek to find out and generally find it’s very, very different. Because while we sell products and services, people buy based on emotional needs – to attract a mate, feel like a better parent or seem smarter.

We use a vast number of processes, communication tools, workshops, strategies and qualitative research groups – most of all we have a constant hunger for knowledge. The most important factor in all of this is having a deep understanding of our clients’ needs and their business. Together everything is achievable. Our brand strategy is to make our clients as successful as possible.

Services

Awarding winning creative

A CREATIVE DEPARTMENT WITH NO STYLE.

Awarding winning creative

When hiring creative people, there are certain qualities we like them to have. They have to be whip-smart. Award winning creative talent. Articulate. Nice to have around. A reasonable standard of personal hygiene is always good, too.

Apart from that, we’re quite big on diversity. Our ECD is one of only two females in this role in New Zealand. We’re also very proud to have a 50/50 female and male, maori and european department.

As well as having people across all disciplines – big brand creatives, brand design, social, digital, experientential, activations, fast turn around content, apps, internal comms, direct response, design, product design and production. We’ve also built a department of people from all sorts of backgrounds and walks of life. With a variety of sensibilities, tastes and influences.

While each and every one has a super power be it copywriting, art direction or design, they are hybirds who offer a vast array of other skills. Art directors who are also photographers, writers who direct, designers who code. You see we believe the best creative talent isn’t tied to a desipline, but the pursuit of the most potent creative outcome for our clients.

Some excel at humour. Others are more empathetic. We can communicate in the rarefied manner of a blue-blooded Oxford Professor, speak bro or do anything in-between.

Why? Because we don’t want to fall into the trap of having an agency style.

After all, the voice we need to speak in is not ours. It’s yours.

Services

Media Agency

CONTENT IS KING, BUT DISTRIBUTION IS QUEEN AND SHE WEARS THE PANTS.

Media Agency

An idea is only great if it’s seen. The best stories are told to the right people, at the right time and in the right place. Our media team are experts at making this happen.

Contagion Media invest millions of dollars every year both in New Zealand and across the globe on behalf our clients. To deliver the best results we’ve invested in the best people, targeting tools and optimisation technologies to ensure that every dollar drives business results for our clients.

Simply put, there are three key pillars that underpin the Contagion Media offering

  • 1. Know the customer
  • 2. Know the market
  • 3. Move fast to deliver results

We also believe in transparency. We don’t take kickbacks. Our clients know where every dollar goes and what they get for it.

And being a do don’t say agency, we’ll demonstrate our deep media understanding here…media agency, media strategy, media planning, media buying, media planner, media buying agency, media planning and buying, media buying services, media shop, best media agency, media communications planning, media services, planning media, buying media, buying media agency, social media marketing, social media management, social strategy, social marketing agency, business social media strategy, social media content and social media marketing agencies.

Lazy writing? No, smart search targeting.

Services

Social Media Marketing

SETTING THE PACE, NOT JUST KEEPING UP WITH IT.

Social Media Marketing

The internet revolution began in 2000. It was ten years later that the social revolution took off and now there are two billion people on one platform, fake news and brexit. The rate of acceleration will only continue to increase and to remain relevant brands must evolve at the same pace.

You need an agency who can help you navigate, prepare and prosper through complexity. The next phase of digital and social revolution is happening right now. We were established for this very reason. Today social and digital isn’t a platform, it’s life. People don’t think in channels, they just want a seamless experience that enhances every aspect of their life.

We start stories that tell themselves

We love that this balance of power has shifted in favour of consumers over brands. We love this because it means we build relationships to influence, engage and motivate people to talk, share and ultimately buy. We thrive and specialise in creating amazing stories that bring to life our brand’s key messages in an engaging, interesting way that enhances the environment it is in.

In coming up with fresh ideas, our team is very much a part of every brief, planning session and works hand in hand in execution to make ideas that are worth talking about. For planning and insight, we use social listening to become the eyes and ears for your brand, spotting every little opportunity that may become a game-changing business insight.

Services

Technology

TECH WITHOUT BEING TOO TECHNICAL.

Technology

Obviously, we’re pretty big fans of technology. But not for its own sake. We never forget that the customer, consumer, critic or user is a person, and both the technology and the way we use it has to strike a chord with them. By understanding them, their habits, emotions, what drives them, their hopes and fears, what they love, or hate, the technology and channels become the means, not the end.

Our tech team brings a deep understanding of best digital practice to the table, and a big part of our job is to ensure the ideas are practical in terms of delivery. To that end, we work closely with our planning, creative, media and design teams - to find a balance between the brilliance of creative and design with the practicality of technology.

We have the digital production capabilities to produce everything from campaign-based Facebook apps, to banner ads, websites, ecommerce sites, intranets and mobile applications. Internally we can handle the entire digital process from digital strategy, functional design, digital programming, testing, launch and maintenance for digital installations.