For a month, people stuck in traffic idled past a 30m beanstalk constructed to launch a fairytale show. While drivers saw a vine, we saw a gigantic weed.
We hijacked the billboard for Kiwicare’s newest product, Weed Weapon. Every day at 5pm, the weed would be at furthering stages of demise. And after 5 days, it was gone forever.
A larger than life product demonstration, seen by over 100,000 people, for the small price of a billboard skin. Living ( well actually, dying) proof that with Weed Weapon, weeds are dead to the roots, dead fast.
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