A virtual psychic reading that uses Facebook to predict your future.
Auckland University of Technology run a program for 12 students to gain international placements in businesses in the USA. See Your Future was a mobile and iPad application that could read your future. Users connected through Facebook and their profiles were scanned for key information. All the outcomes were predictions of course, but predictions they could make a reality if they applied for the program.
The app was hugely successful. With a tiny media budget, our target reach was 70,000. Yet the app reached 481,875 people. We had over 15,000 engagements from a target of only 1000. We should've seen that coming.