Queenstown. So cold even your drink needs a coat.
Rekorderlig was launching its latest product, Winter Cider. It’s best served hot to enhance its aromas and flavour. Problem is, when you’re serving it at an open-air alpine pop-up bar at the 2014 Queenstown Winterfest, how will you keep it hot?
We created the Rekorderlig Wintercoat. A branded sleeve that warmed the cider over 60°C within 5 – 10 minutes. The sleeve was designed to fit snugly around the Winter Cider bottle, as well as an exclusive Rekorderlig steel cup. So, drinkers were not only able to taste the new cider at its best, they got to keep their hands warm all night.