Who We Are and What We Do. Contagion Media is a team of seasoned professionals and new blood bringing fresh thinking to the industry. What makes us stand out from the crowd?
Our media planning process gives you a strong rationale so you feel in control of your budgets. We don’t overcomplicate matters or follow a cookie cutter approach. The media strategy and planning is bespoke for each campaign. We understand what works in this market; we haven’t lifted a process from a global network and shoe-horned it into our unique kiwi landscape.
Our trading philosophy is simple but effective. It is based on transparency and agility. We calibrate costs based on current market conditions and audience trends, not on a yearly or quarterly basis.
We don’t set and forget; your money isn’t locked into year long deals and we are obsessive about optimising spend, getting the best value for our clients over the life of a campaign. We are transparent; you see where your money is spent, and no deals are done behind the scenes. We benchmark rates vs. the industry to ensure you have the best outcome for your spend. Agile placement and strong media owner relationships mean we have the ability to go to market quickly without the concern of long lead times
Our tracking, reporting and analysis philosophy is that it needs to have clarity and utility. We use a collection of ad-tech partners to provide an in-depth accurate reporting suite custom fit to each client.
We provide clarity and transparency while ensuring digital media is accurately evaluated and attributed. Dashboards with real time updates are set up to match client report requirements. Bespoke attribution models are created to specific client requirements and what conversions are relevant to them. We aim for actionable business insights which can inform future campaigns and streamline objectives.
Contagion Media offers Search Engine Marketing (SEM) as an integral part of our digital suite. We dedicate ourselves to continually optimizing your page position on Google’s search engine results page.
We pride ourselves in looking at all details of a campaign. Contagion Media captures the attention of your target audience while keeping your business goals, budget and expected outcomes at the forefront of campaign management. We show you what is working, and how hard it is working. Contagion Media has a proven track record of SEM success.
Have you considered search engine optimisation (SEO) as part of your digital strategy? Did you know, for many search engine users, up to 65% of all clicks are attributed to ‘organic’ search results? Your website Google Analytics may also reveal organic traffic as one of the highest performing channels across both engagement and conversion metrics, which may represent significant opportunity for many New Zealand businesses.
In today’s multi-device, connected world, online information sources play a significant role in introducing consumers to products and offers, and a key resource for finding local businesses. By understanding what consumers look for, businesses and organisations are able to ensure the right information, and user experience, is available and delivered on their websites. Contagion Media is helping brands to better engage with online audiences by leveraging relevant data, premium industry tools, value-add insights and best practice to inform and craft optimal digital marketing activity tailored to meet specific business objectives.
Search engine optimisation specialists at Contagion Media can help you with;
Well versed in the digital media environment; we know how pivotal it is to be current and connect with consumers in an ever-changing media landscape. We recognise what makes consumers tick, and through strategic thinking and consultation we identify the right channels in the digital media mix to reach your audience and keep them engaged with your brand. Then we make it work really hard, by optimising daily
In an ever evolving digital landscape, there is a huge supply of content publishers, data targeting and ad-tech partners all promising to deliver amazing results for your brand. We work at the coalface with these platforms to extract the most reliable, robust and innovative solutions for your brand.
Our trading principle is agility. We don’t lock your money away 12 month deals. Contagion Media plans and buys TV advertising for a range of clients from financial services, to retail and utilities. Our planning and trading expertise and strong network partnerships ensure the TV performance of all our clients is delivered effectively and efficiently whether via spot schedules or content integration. We welcome third party auditing and encourage it when client investment is significant.
We believe being creative with Radio helps it play a strong role for a client’s communication plan. In addition to spot schedules, both traditional and digital radio formats offer the opportunity to leverage talent, content and audience context making it an effective medium for many of the brands we plan for.
At Contagion Media we love the flexibility and creative licence that outdoor advertising provides for campaigns. We plan and buy outdoor advertising across all formats and vendors. We like to work closely with our media partners and stay ahead of new developments in this growing medium.