AUCKLAND, Today: Integrated media & creative agency Contagion has launched a new campaign – Inchstones – for the Neurological Foundation.
The startling fact is that one in three of us will suffer the debilitating affects of a neurological condition; this means it could be someone we love or even ourselves.
The work aims to let the public know that their donation is going to Kiwi scientists making world-leading breakthroughs so there is real hope; this is a future that their donation can change for the better.
Contagion ECD Oliver Maisey said: “The startling fact is that one in three of us will suffer the debilitating affects of a neurological condition; this means it could be someone we love or even ourselves.
“There’s no quick fix for a neurological condition. Progress is slow and painstaking.”
“The thinking behind the creative work is that there’s no quick fix for a neurological condition. Progress is slow and painstaking, for both the patients living with the problem, and the scientists looking for solutions to them.
“The Inchstones campaign is about celebrating the small but significant wins along the way.”
Neurological Foundation head of client service Victoria O’Neill said: “The work has been a real passion project for our team."
“The researchers they support have the ability to make a real difference to the lives of so many New Zealanders with the amazing work they do – work only made possible from the donations of everyday Kiwis.”
Contagion Media GM Rebecca Lloyd said: “Contagion Media has planned and booked the national campaign.
We’re very proud to have played our part in getting this valuable campaign live across radio & digital audio, display, social & search, and hoping for a great outcome in achieving support for the Neurological Foundation."
CREDITS
Client: Neurological Foundation
Creative: Contagion
Media: Contagion Media