Alaska are NZ’s leading construction and interior experts, doing high profile jobs around the country. They have had over 20 successful years in the business and wanted to refresh their brand and website. We worked closely with the management team, and conducted national interviews with staff and customers, so we could really understand how they could continue to be successful for the next 20 years. A thorough brand strategy phase was the first part of the process.
Doing a fitout is a huge undertaking and there are lots of companies out there to pick from. They all say 100% proven, but will they really care about your job as much as you do? Customers want value for money and a premium and stylish output but, above all, they want someone who will care passionately about the outcome not just till the keys are handed over but beyond. The one who will cross the finish line will be best dressed, on time and on budget.
We updated the Brand Guidelines, taking into account the new brand strategy for how we wanted to show up, which lead into new templates, collateral and a completely redesigned website, leading with a new endline of Built on Trust.
