The Challenge
Gregg’s has been around since 1861, and after a major rebrand they needed a new campaign to revitalise the brand, dialling up their fun and sociable side, while gaining an increase in brand awareness.
Gregg’s has been around since 1861, and after a major rebrand they needed a new campaign to revitalise the brand, dialling up their fun and sociable side, while gaining an increase in brand awareness.
Sauce brings people together, whether it’s a BBQ or at the dinner table.
Sauce is that mate who is there for you and always makes you smile.
“If it’s delicious, it’s Gregg’s”. A series of ads that humanise the brand and remind people that when you see something that is truly delicious, you can’t help but want it.
Great positive feedback from consumers and the brand is back on the map.
