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NZ Breakers

Design & Campaign

BRANDING

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VIDEO

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OOH

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PHOTOGRAPHY

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EVENTS

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MEDIA

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The Challenge

Everybody knows about the team and that they punch above their weight, but not enough people go to the games or realise it’s a full-on NBA atmosphere event with world-class play. We were challenged with creating work that would feel international and bring the energy of a ‘great Nike ad’.

The Insight

You really need to experience the live game with your friends and family to really feel its power.

The Results

Ticket sales after the campaign increased by 20%

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