Our Story

Contagion was born as a result of a phone call. In 2010, Dean & Bridget Taylor were living and working in Singapore (Dean as CEO of Saatchi & Saatchi, Bridget as Creative Director of BBDO Asia) when Dean got a call from an ex Telecom client, Kevin Bowler - by then CEO at Tourism New Zealand.

Tourism New Zealand had just digitised their global account, and Kevin was frustrated that none of the full service agencies had much of a handle on digital (ten years into the new millennium, most were still referring to it as “new media”). At the same time, he found the digital shops were a bit out of their depth in their understanding of brands.

Clearly, there was a gap in the market, and by the end of the conversation, it was even clearer who was going to fill it.

Contagion was born, with Tourism New Zealand as its founding client.

Our Story

Managing Director

Dean Taylor

Dean Taylor has been in the communications industry for 16 years and has worked for the world’s top advertising agencies. His roles have taken him across the planet with Jobs in London, Sydney and Most recently Singapore. His love of New Zealand started when he moved here to be Managing Director of Saatchi & Saatchi in 2004. There he won international awards for both digital and traditional communications campaigns.

In 2008 Dean was promoted to CEO for Saatchi Singapore and Malaysia However, the lure of New Zealand proved too strong and he moved back here in late 2010 to take on the dual role of running his own agency Contagion and being the Global Strategic Lead for Razorfish, the world’s largest digital specialist agency.

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Creative Director

Bridget Taylor

DDB Group
Deputy Creative Director 2004 – 2009

BBDO Proximity Singapore
Creative Director 2009 - 2010

Global Women in Business
One of the twenty New Zealand women selected to complete the 2011 global leadership course.

Bridget Taylor is multi-award winning creative director having been awarded at all major shows globally. Cannes Gold, D&AD, One Show, Clio, Award, ADFEST best in Show and ADFEST Grand Lotus.

When Bridget’s not creating marketing, she likes talking about it. She has just completed the fourth series of the hit ABC show The Gruen Transfer, where she demystifies advertising, or at least tries to.

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